Fewer people than ever are seeing creator-made content on social media and engagement is down across the board. This statistically affects accounts with a much larger number of followers, as small businesses and smaller accounts can have the same or better ratio of ‘likes to followers’. What this shows us that less is more, and a more authentic online presence these days is about quality over quantity – quality of followers, posts and engagement over purely the numbers game. Chasing algorithms and trying to mimick popular post/reel formats and performing to try to get noticed is exhausting and unnecessary, it’s a waste of energy and quickly leads to burnout or feeling disheartened. Meeting and embodying the spirit/energy of your business/offerings, and being visible in a way that is comfortable for you can help to attract clients who match or are looking for the energy of what you offer. It’s is far more authentic and sustainable way of engaging online. Utilising Reiki Drum Journeying techniques and my experience in marketing, I can help you see any elements within your offering/business and online presence that you may have missed and areas that can be brought into greater alignment with the spirit/energy of your business and what you are offering.

