Intuitive Business Guidance

You may have heard that in order to be seen you have to post on social media everyday and perform in some way to attract likes and an audience. This advice comes from the platforms themselves, which only adds value to their company to attract advertisers – millions of users everyday that helps them sell advertising space.

The reality is that fewer people than ever are seeing creator-made content on social media and engagement is down across the board. This statistically affects accounts with a much larger number of followers, as small businesses and smaller accounts can have the same or better ratio of ‘likes to followers’.

What this shows us that less is more, and a more authentic online presence these days is about quality over quantity – quality of followers, posts and engagement over purely the numbers game.

Chasing algorithms and trying to mimick popular post/reel formats and performing to try to get noticed is exhausting and unnecessary, it’s a waste of energy and quickly leads to burnout or feeling disheartened.

Meeting and embodying the spirit/energy of your business/offerings, and being visible in a way that is comfortable for you can help to attract clients who match or are looking for the energy of what you offer. It’s is far more authentic and sustainable way of engaging online.

The online world has changed. You can’t simply build a business through Instagram alone anymore, but it’s still important for any business or practitioner be online and findable. So together we can make sure your online presence, message, calls to action etc are all aligned to the essence and energy of what you are offering, to give yourself the best chance.

Sadly, there aren’t any guarantees, and more small businesses and individuals are struggling than ever before, but there are ways to be authentic, aligned and organised and to make genuine connections with an audience, one that might be smaller than hoped, but one that is likely to be genuinely interested in what you do and gives you a foundation to build on in other ways.

These days the online ‘wellness industry’ is so corporate, hollow and inauthentic, and the world of marketing gurus is so tiresome, and full of charlatans. There are so many adverts and sponsored posts from so-called experts that have bought their large following and are telling you they have all the answers and can guarantee you a ‘six figure’ salary (that phrase alone is now a major red flag for me!) if you follow their advice, their online posting formula, launch their expensive course models etc.

Sadly the majority of these are just money making schemes for those individuals, praying on people struggling to be seen. When that model doesn’t work for you as expected and promised, it’s easy to then blame yourself rather than see through the elaborate marketing strategy that targeted you.

I’m not claiming to have all the answers or a magic wand, but I do have years of experience from my previous work as a writer, events organiser and marketing and communications manager and my own experience of working with the spirit and energy of my offerings as a Shamanic Reiki Drum practitioner that I’d like to share. 

I’ve helped several small business over the years establish an online presence but found trying to establish my own the hardest due to my own blocks and fears. Connecting to the spirit of my business and working with Shamanic Reiki Drum journeying and affirmation work has helped me get out of my own way. I now feel much more confident to be visible and represent the energy/spirit of my business. I’m not looking to manifest millions, but to work steadily with people who genuinely connect to what I’m offering and who I can be of service to.

I’ve had to work slowly, quietly but consistently, in a way that reflects me and what I offering, to build my online presence that reflects me, my work and the spirit of my business in a way I feel comfortable.

Through my marketing experience and as Reiki Drum Practitioner I can help you meet and feel into the energy/spirit of your business/offerings and as a Human Design Reflector and an INFJ personality type, I utilise my sensitivity and feel into and help reflect the energy of your business back to you. I can help you see any elements within your offering/business and online presence that you may have missed and areas that can be brought into greater alignment with the spirit/energy of your business and what you are offering.

Due to my experience in this area of work, I keep getting drawn back to helping other people with their small businesses, even as I’m now applying my knowledge and experience to focus on my own business. I think this is also because as a Human Design Reflector, I enjoy working in relationship to others in a 1:1 setting. As a mirror, a reflector, I enjoy having things to reflect!

If you’d like to work with me to connect to the spirit/energy of your business/practice/offerings, find out more here and feel free to drop me a message.